Best Lead Generation Tools For Prospecting Web Maintenance Service Clients (2024)

Key Features

• Contact & Account Search: Identify potential clients using over 65 filters, including location, industry, and company size.
• Sales Engagement Tools: Automate follow-ups, schedule service meetings, and track communication with leads.
• AI-Powered Recommendations: Receive data-driven suggestions for targeting high-conversion prospects.
• Workflow Automation: Save time by automating repetitive sales tasks, such as email sequencing and appointment reminders.
• Chrome Extension: Access critical lead data directly from platforms like LinkedIn and Salesforce for seamless prospecting.

Pricing

• Free Plan: Includes 100 monthly credits, essential features, and access to basic contact data.
• Basic Plan: $59/user/month, offering 5,000 credits, email integrations, and basic reporting tools.
• Professional Plan: $99/user/month, with 10,000 credits, advanced features like conversation intelligence and priority support.
• Organization Plan: $149/user/month (minimum 3 users), featuring 15,000 credits, premium capabilities, and robust customization options.

Why Choose Apollo for Maintenance Service Sales?

Apollo offers data-driven prospecting with powerful automation. You can start with a free plan, search a massive database of 250M+ verified contacts, monitor prospects, and automate outreach with AI. The platform has a 4.8/5 rating from over 7,000 reviews, and integrates seamlessly with CRMs and LinkedIn.

For enterprises and high-volume users, Apollo MAX offers custom solutions with dedicated support, advanced integrations, and tailored pricing.

More info: Apollo

LinkedIn Sales Navigator

LinkedIn Sales Navigator is an AI-powered sales intelligence tool that streamlines prospecting and outreach with advanced filters, real-time insights, and tools to contact decision-makers directly without relying on cold calling.

Key Features

• Advanced Search Filters: Use over 50 filters to find leads in industries, locations, or roles relevant to your maintenance services.
• Customized Lead Suggestions: AI-driven recommendations ensure you’re targeting prospects most likely to need your services.
• 20 Monthly InMails: Reach out to decision-makers directly, even if you’re not connected on LinkedIn.
• Real-Time Insights: Stay updated on lead activities like promotions, job changes, or company news, allowing you to tailor outreach for better results.
• TeamLink & Relationship Mapping: Identify mutual connections for warm introductions and map buying committees to understand key decision-makers.

Plan Options

• Sales Navigator Core: Ideal for individual sales professionals, offering 50 search filters, 50 InMail credits/month, and smart lead recommendations. Pricing starts at A$109.99/month, with a 15% discount for annual billing.
• Sales Navigator Advanced: Tailored for teams, includes collaborative features like shared lead lists, AI-powered insights, and SmartLinks for outreach optimization. Pricing is A$169.99/month, with a 21% discount for annual billing.
• Free Trial: Test Sales Navigator’s capabilities for 30 days before committing to a plan.

Why Choose LinkedIn Sales Navigator for Maintenance Services?

Sales Navigator helps you uncover warm connections, track lead activities, and provides actionable insights. Users experience up to 31% more deals and 4x greater access to decision-makers.

More info: LinkedIn Sales Navigator

ZoomInfo

ZoomInfo is a comprehensive B2B data and software platform that provides access to verified contact information, market intelligence, real-time insights, and advanced automation tools to find, engage with, and close high-value prospects more efficiently.

Key Features

• AI-Driven Sales Solutions: Automate outreach and improve conversion rates with advanced AI-powered tools.
• Extensive Candidate Database: Identify top talent with access to detailed professional profiles.
• No-Code Data Management: Simplify workflows with intuitive, customizable data management tools.
• Conversation Intelligence: Analyze customer interactions to enhance communication strategies.
• Embedded Website Chat: Engage visitors in real time to boost lead capture and conversion.
• Live Buyer Intent Insights: Discover prospects actively searching for solutions in your market.
• Advanced Search Engine: Filter over 300 company attributes for precise targeting.

Pricing and Plans

ZoomInfo offers flexible SaaS-based pricing tailored to your needs:

• Customizable Packages: Tailored for sales, marketing, or talent acquisition teams.
• Credit-Based System: Export profiles with allocated monthly credits.
• Advanced Add-Ons: Options like Streaming Intent for real-time data insights.

Start with a free trial to explore the platform’s capabilities before committing to a plan.

Seamless Integrations

ZoomInfo integrates effortlessly with popular CRM and marketing tools, including Salesforce, HubSpot, and Marketo. These integrations enhance usability and ensure seamless workflows.

More info: ZoomInfo

Breeze Intelligence

Breeze (formerly Clearbit) is HubSpot’s cutting-edge AI solution for marketing, sales, and service teams. Breeze combines generative AI with CRM data to streamline workflows, enhance efficiency, and drive growth.

Key Features

• Breeze Copilot: A personal AI assistant for completing tasks quickly using advanced AI and CRM insights.
• Breeze Agents: Automate essential workflows across content creation, social media management, and customer service to scale operations without increasing staff.
  • Breeze Content Agent: Generate brand-aligned content effortlessly.
  • Breeze Social Media Agent: Craft engaging posts tailored to your audience.
  • Breeze Customer Agent: Provide instant, personalized responses to site visitors.
• AI-Driven Insights: Leverage actionable intelligence to make data-informed decisions and improve customer engagement.

Flexible Pricing Options

• Free Version: Start with essential tools for up to two users—no credit card required.
• Starter Plans: Affordable packages starting at AU$22/month, perfect for small businesses.
• Professional Plans: Advanced options from AU$1,151/month with comprehensive features like omnichannel automation and dynamic personalization.

Seamless Integration

Breeze integrates seamlessly with HubSpot’s ecosystem and 1,500+ third-party apps, such as Google Contacts, Mailchimp, and Microsoft Dynamics 365.

More info: Breeze

Lusha

Lusha is a powerful AI-driven prospecting platform with over 150 million business profiles and 50 million company profiles that can help you connect with decision-makers and grow your pipeline.

Key Features

• Intent Signals: Identify companies ready to buy based on behavioral data.
• Job Change Alerts: Get notified of prospects’ job changes for timely engagement opportunities.
• Advanced Search Filters: Build precise contact lists by filtering attributes like industry, seniority, and company size.
• Technology Filters: Target companies based on their tech stacks for better-tailored outreach.
• GDPR & CCPA Compliance: Access reliable and regulation-compliant global data.

Plans and Pricing

• Free Plan: Ideal for beginners, includes 50 emails and 5 phone numbers per month at no cost.
• Pro Plan: Priced at $36/month/user, offers 1,920 emails and 480 phone numbers annually, plus team management tools.
• Premium Plan: Costs $59/month/user, includes 3,840 emails and 960 phone numbers, with bulk capabilities and advanced analytics.
• Custom Plan: Tailored for enterprise needs, offering unlimited credits and custom features.

Data Depth and Quality

Lusha provides comprehensive business data, including:

• Contact Attributes: Full name, job title, seniority, direct email, and phone numbers.
• Company Attributes: Industry, size, revenue, and technology usage.

Lusha’s data coverage covers 21 million GDPR-compliant European contacts, 45 million North American contacts, and global enterprise and SMB business profiles.

More info: Lusha

Seamless

Seamless.ai is a cutting-edge sales intelligence platform that can help you streamline prospecting by leveraging AI-powered search.

Key Features

• Real-Time Contact Discovery: Access verified emails and mobile phone numbers instantly. Discover ideal prospects using Prospector, Seamless.AI’s advanced contact search tool.
• Buyer Intent Insights: Identify prospects ready to buy with intent-driven data. Tailor outreach efforts based on behavioral insights.
• Data Enrichment: Enhance your existing CRM records with up-to-date, comprehensive data. Gain deeper insights into prospects for better engagement.
• Integrations: Seamlessly integrate with leading tools like Salesforce, HubSpot, and other CRMs. Enrich and synchronize your data effortlessly across platforms.
• Chrome Extension: Find and capture leads directly from any website, including LinkedIn and Salesforce. Automate data import into your CRM to save time and reduce manual entry.
• Transparency and Accuracy: Data quality is backed by a transparency score, ensuring reliable insights for every contact.

Pricing Options

• Free Plan: Includes 50 search credits to get started at no cost.
• Pro Plan: Subscription-based, offering additional credits and premium features for scaling teams.
• Custom Plans: Tailored options for large teams with enterprise-level needs.

Discounts are available for annual subscriptions, and all plans have zero setup fees.

More info: Seamless.ai

Demandbase

Demandbase offers enterprise-level agencies a robust account-based marketing (ABM) platform powered by AI and enriched with vast data sets.

More info: Demandbase

Bombora

Bombora’s Company Surge® is a cutting-edge B2B Intent data solution that boosts sales and marketing effectiveness by prioritizing leads actively researching relevant topics from a vast database of over 15,600 subjects. With seamless integration into 60+ CRM, sales, and marketing tools, it provides actionable insights into buyer journeys, enabling tailored messaging, targeted campaigns, and efficient ad management.

Key features include:

• Identity & Enrichment: Deep insights into buyer behavior.
• Digital Audiences: Precise targeting for impactful campaigns.
• Planning & Measurement: Holistic views of high-intent accounts and campaign performance.

💰 Pricing: Available upon request.

ℹ️ More info: Bombora

CIENCE

CIENCE offers industry-leading sales data solutions that combine over 90% accuracy with unparalleled depth. Their platform delivers demographic, firmographic, technographic, and psychographic insights, empowering businesses to target and connect with the right prospects.

Key features include:

• GO Data Platform: Access 200M+ validated records with advanced search filters for precise targeting by job title, seniority, industry, and more.
• Custom Lead Lists & Data Enrichment: Tailored to your Ideal Customer Profile (ICP) for optimized outreach.
• Real-Time Updates & Compliance: Regular validations against global Do Not Call lists and alerts for job changes.

CIENCE’s data tools streamline prospecting, enhance personalization, and boost ROI.

💰 Pricing: Available upon request.

ℹ️ More info: CIENCE

Close

Close is a powerful and user-friendly CRM that offers predictive dialing, email, SMS functionality, lead tracking, task automation, advanced built-in reporting, team collaboration tools, robust security measures, and a dedicated help center.

💡 Why choose this tool: Manage and engage prospects in one intuitive platform with many essential features.

💰 Pricing: Close CRM offers three main subscription plans, each billed monthly or annually, with built-in calling, email, and SMS functionality. Additional charges apply for call and SMS usage. Here’s a breakdown of pricing and features:

Monthly Pricing (Per User)

• Startup Plan: $59/month. Limits: 25,000 leads, 50,000 contacts
• Professional Plan: $109/month. Limits: 250,000 leads, 500,000 contacts
• Enterprise Plan: $149/month. Limits: Unlimited leads and contacts

Annual Pricing (Per User)

• Startup Plan: $49/month (billed annually)
• Professional Plan: $99/month (billed annually)
• Enterprise Plan: $139/month (billed annually)

Add-ons and Additional Costs

• Call Assistant: $50/month + $0.02 per minute
• Phone Numbers: Starting at $1 per number/month (varies by country)
• Premium Phone Numbers: $19/month
• Extra Organizations (Pro & Enterprise): $50 per organization/month

Free Trial and Support

• Free Trial: 14 days, includes $5 in calling credits. No credit card required, with free migration and support included during the trial.

Additional Notes

Close CRM emphasizes scalability and expert support. Discounts for startups may be available but are not specified. Each plan includes increasing limits on custom features like fields, activity types, and workflows.

ℹ️ More info: Close CRM

Crunchbase

Crunchbase is a leading platform for uncovering insights into the world of private companies, offering access to data on over 4 million businesses. Track companies with funding news, industry trends, and detailed contact data to identify promising leads, leverage growth signals, AI-driven insights, saved searches, and alerts to prioritize high-value opportunities.

💡 Why choose this tool: Combines market insights with actionable lead information using live company data.

💰 Pricing: Crunchbase offers three pricing tiers:

• Pro Plan:
  • $49/month (billed annually) or $99/month (billed monthly).
  • Includes access to over 4 million private companies, profile data, and tracking features.
  • Comes with a 7-day free trial.
• Business Plan:
  • $199/month (billed annually).
  • Includes all Pro features plus 5,000 exports/month, CRM integrations, and customized support.
• API Access:
  • Provides live data access and bulk export capabilities (e.g., CSV downloads).
  • Pricing is tailored based on specific needs.

ℹ️ More info: Crunchbase

Leadfeeder

Leadfeeder is a lead generation tool that lets you identify the companies visiting your website, qualify leads based on behavior, and transform anonymous traffic into actionable sales opportunities. It includes seamless integrations into CRMs like HubSpot, Salesforce, and Pipedrive for enriched data.

💡 Why choose this tool: Capture interest from prospects already engaging with your brand.

💰 Pricing:  You can start with a no-credit-card 14-day free trial. The Free Plan offers data from the past 7 days for up to 100 identified companies, while the Paid Plan starts at €99 per month (billed annually), providing unlimited access to visitor data, storage, and users.

ℹ️ More info: Leadfeeder

Mixmax

Streamline multichannel outreach with AI-powered email personalization, automated follow-ups, and sequence tracking.

 

Mixmax is an all-in-one sales engagement platform that offers features like AI-driven email sequences, real-time engagement alerts, and automated follow-ups.

💡 Why choose this tool: Boosts open rates with personalized, smart outreach. Simplify scheduling with Intelligent Meetings and collaborate seamlessly with tools like Inbox Sidechat, keeping your team aligned and productive directly from your inbox.

💰 Pricing:  Get started for free or choose from flexible pricing plans. Plans start at just $9 per user per month.

ℹ️ More info: Mixmax

PartnerTap

PartnerTap is a co-selling and partner ecosystem platform that aims to help enterprises drive revenue growth through seamless collaboration. Features include automated account mapping, real-time data sharing, and co-sell automation. PartnerTap integrates with many popular CRMs.

💡 Why choose this tool: Leverage partner networks to find untapped opportunities. Collaborate with business partners to uncover shared prospects and opportunities in your ecosystem. Includes CRM integration for seamless lead sharing.

💰 Pricing:  Tailored pricing is available upon request.

ℹ️ More info: PartnerTap

Reply.io

Reply.io is an advanced sales engagement platform designed to supercharge lead generation efforts through AI-driven automation. Use dynamic, multichannel sequences to engage prospects seamlessly across email, LinkedIn, SMS, and other channels. With unlimited mailboxes, robust email deliverability, and Jason—your AI Sales Development Representative—Reply.io automates everything from personalized outreach to scheduling meetings.

💡 Why choose this tool? It simplifies multi-touch campaigns with minimal manual effort. It automates multichannel outreach across email, LinkedIn, SMS, and calls. AI features handle repetitive tasks for streamlined prospecting.

💰 Pricing: It starts at $34.30/month (billed annually) for 1,000 active contacts, with advanced multichannel plans and tailored solutions for agencies and enterprises. With promo codes, you can save up to 30% on annual subscriptions, and you can start with a 14-day free trial to experience the platform firsthand.

ℹ️ More info: Reply.io

Salesflare

Salesflare is a CRM for small and medium-sized B2B businesses. It eliminates manual data entry and streamlines your sales efforts. Automatically log emails, meetings, and calls. Key features include a visual sales pipeline, automated reminders, live notifications, and seamless integration with tools like LinkedIn, Gmail, and Outlook.

💡 Why choose this tool: Easy-to-use B2B-friendly CRM with robust prospecting features, LinkedIn integration, automated email campaigns, data enrichment, and a Chrome extension for adding leads from any website.

💰 Pricing: Starts at $29 per user per month (billed annually). Choose from flexible plans, including Pro and Enterprise options. You can get started with a free trial—no credit card required.

ℹ️ More info: Salesflare

Wiza

Wiza is an outreach tool powered by LinkedIn. It lets you quickly uncover verified emails and phone numbers for over 850 million prospects. With a simple Chrome extension, you can export entire LinkedIn searches, lists, or individual profiles directly to CSV or your CRM.

💡 Why choose this tool: Ensure accuracy with real-time data verification. Extract verified contact data from LinkedIn profiles with ease. Perfect for bulk lead exports and CRM integration.

💰 Pricing:  Pricing is flexible and starts at $49/month for 100 verified emails and phone numbers. Dedicated plans provide even more credits, seamless CRM integrations, and advanced analytics for higher volumes. You can also trial the platform with 20 free credits.

ℹ️ More info: Wiza

Email Extraction Tools

You’ll need email addresses to promote your services using an email service. You can search websites manually for contact information and email addresses or use the tools below.

Hunter

Hunter is an email-finding tool that lets you find professional email addresses from websites and provides a list of the people working in a company with their names and email addresses.

Hunter searches for emails from domains using filters and email patterns with verifiable public sources and lets you save and export emails to your CRM.

Hunter also has a Chrome extension, so you can find and add email addresses to your list using your Chrome web browser

More info: Hunter

PhantomBuster

PhantomBuster is an email extractor tool that lets you build a list of qualified leads and automate outreach campaigns.

The video below provides an overview of this tool:

More info: PhantomBuster

Verifalia

Verifalia validates email addresses, cleans email lists in real time, and helps reduce bounce rates by keeping mailing lists free of invalid, risky, and mistaken email addresses.

More info: Verifalia

Contact Out

ContactOut lets you find email addresses and phone numbers, build lead-generation lists, and send personalized emails to many contacts.

The software also has a search engine that allows you to search for leads by name, company, title, or location and filter your results by company size, industry, or other criteria.

This tool is useful for recruiting new team members or email outreach campaigns.

More info: ContactOut

Email Services

Whether you’re automating follow-ups, showcasing your expertise, or sending out maintenance reminders, these email tools will help you nurture leads, build trust, and keep your services top of mind for clients who need them most.

Kit

Kit is a versatile email marketing platform that lets you target qualified leads while automating workflows to save time.

Key Features

• Customizable Templates: Craft visually appealing emails with templates tailored for service promotions and reminders.
• Advanced Segmentation: Categorize leads by service type, location, or engagement level, ensuring highly targeted campaigns.
• Automation Workflows: Set up automatic follow-ups for leads who express interest, schedule service reminders, or send out seasonal offers with ease.
• Personalization at Scale: Add personal touches to emails using dynamic tags (e.g., name, past services used) to foster trust and drive conversions.
• High Deliverability Rates: Kit boasts a 99.8% delivery rate, ensuring your offers and updates consistently reach your audience.

Benefits

• Nurture and Convert Leads: Use tailored email sequences to guide prospects through your sales funnel, turning inquiries into paying customers.
• Streamlined Scheduling Integration: Sync emails with booking platforms to confirm appointments or notify customers of upcoming maintenance.
• Upsell and Cross-Sell Services: Promote complementary services or annual maintenance packages through targeted campaigns.
• Re-engage Dormant Clients: Automate campaigns to win back inactive clients with exclusive discounts or reminders.

Pricing

• Free Plan: Manage up to 10,000 subscribers with essential tools for newsletters.
• Creator Plan: $29/month (billed annually) for up to 1,000 subscribers, including advanced automations and analytics.
• Creator Pro Plan: $59/month (billed annually) for unlimited subscribers and enhanced customization options.
• Free Trial: Test all premium features for 14 days, no credit card required.

More info: Kit

Aweber

You can use a service like Aweber to set up email capture forms for your website and automate your email marketing campaigns.

Aweber is one of the world’s most reliable and popular email delivery services and offers a professional and affordable list-building, autoresponder, and email marketing automation solution with many extensive features like:

• Send Email Newsletters – Aweber lets you send engaging email newsletters to your opt-in subscribers.
• Publish A Signup Form To Your Website Or Blog – Publish a signup form to your site using a simple and intuitive point-and-click Web Form wizard.
• Create Autoresponders – Autoresponders allow you to build relationships with your subscribers. Autoresponders can welcome new subscribers, educate them about your products and services and drive your email readers back to your website, all on auto-pilot.
• Manage Unlimited Email Campaigns – With Aweber, you can not only create unlimited sequential email newsletters for your subscribers and set the frequency for each message, but you can also create unlimited lists (e.g. for building lists on different niche markets, segmenting different types of users, etc …), send email messages as often as you want and manage all of your lists and messages from one account.
• Email Templates – If you want to send colorful, image-rich newsletters, Aweber offers over one hundred HTML email templates that have been tested for readability in all popular email clients, or you can paste in your own template, or create one from scratch using their point-and-click message editor.
• Email Deliverability – Aweber has one of the highest deliverability rates in the industry and has built relationships with most of the major ISPs (Internet Service Providers). This means that while many small businesses are finding it increasingly difficult to get their email delivered with all the spam blocking and filtering in place, your emails are almost guaranteed to get through just about every time.
• Free Expert Customer Support – Apart from the fact that AWeber is extremely easy to use and offers excellent educational materials such as a blog, knowledge base, and video tutorials, they also provide access to free customer support staffed by real people via phone, email, and live text chat.

In addition to the above services, Aweber also offers advanced email marketing tools such as:

• Send Blog Newsletters (RSS to Email) – The Blog Broadcaster feature automatically turns your RSS feed into emails that you can send to readers daily, weekly, monthly, or whenever you publish something new on your website or blog.
• Email Web Analytics – You can easily see what’s working and what isn’t in your email campaigns with Aweber’s powerful testing tools and easy-to-read reports.
• Easy Shopping Cart Integration – You can integrate e-commerce with email marketing into your business.

Test drive Aweber for free / more info: Aweber

MailChimp

Mailchimp is an all-in-one marketing solution. It provides intelligent marketing and automation tools like pre-built customer journey workflows, predictive segmentation, AI-powered content tools, data-driven recommendations, and 300+ integrations.

More info: Mailchimp

iContact

iContact offers intuitive tools and advanced features integrated in a powerful yet user-friendly email marketing platform tailored to small businesses.

Key Features

• AI-Powered Content Assistant: Quickly generate professional, engaging email content highlighting your services and special offers.
• Drag-and-Drop Builder: Create visually appealing emails and newsletters without coding skills, perfect for promoting service packages or seasonal discounts.
• Audience Segmentation: Target your most relevant leads by grouping contacts based on location, service type, or engagement level.
• Triggered Emails: Automate follow-ups and reminders based on client interactions, like scheduling reminders or re-engaging dormant customers.
• Comprehensive Analytics: Gain insights into email performance with metrics like open rates and click-through rates, helping refine your strategy over time.

Benefits

• Personalized Engagement: Send customized emails tailored to your leads’ specific needs, such as annual maintenance packages or repair service updates.
• Automation for Efficiency: Free up time with automated campaigns that handle follow-ups, onboarding sequences, and promotional offers.
• Increase Conversion Rates: Use data-driven insights and A/B testing to optimize campaigns and maximize customer acquisition.
• Seamless Integrations: Sync with CRM platforms or scheduling apps to streamline contact management and service reminders.

Pricing Plans

• Basic Plan: Starting at $9/month, offering core email marketing features for small teams.
• Premium Plan: $16/month includes unlimited users, social media posting tools, and access to the AI Content Assistant.
• 30-Day Free Trial: Experience all features risk-free—no credit card required.

More info: iContact

GetResponse

GetResponse is an email marketing platform that offers AI-powered tools, seamless integrations, and user-friendly design.

Key Features

• AI Email Generator: Instantly craft high-performing emails tailored to your audience’s preferences.
• Drag-and-Drop Editor: Design mobile-friendly emails featuring service offers, seasonal deals, or appointment reminders.
• Automated Campaigns: Set up autoresponders for client follow-ups, abandoned service inquiries, or periodic maintenance reminders.
• Dynamic Segmentation: Organize leads based on service history, location, or engagement to ensure precise targeting.
• Advanced Analytics: Monitor open rates, click-throughs, and conversions in real time.
• For larger businesses or high-volume senders, GetResponse MAX offers tailored features, including dedicated support and custom solutions.

Pricing

• Email Marketing Plan: Starting at $19/month, ideal for growing contact lists with unlimited newsletters and autoresponders.
• Marketing Automation Plan: $59/month, includes advanced segmentation and predictive email delivery for personalized campaigns.
• Ecommerce Marketing Plan: $119/month, designed for businesses needing features like abandoned cart recovery and promo code integration.
• Free 30-Day Trial: Test all features risk-free with no credit card required.

More info: GetResponse

Pop-Up Forms

Pop-ups: love them or hate them, they work—and when done right, they’re lead generation gold! ✨ From exit-intent popups that save potential leads to scroll-triggered forms that engage your audience, a well-timed, well-designed popup can turn casual visitors into loyal clients by showcasing your expertise and offering irresistible incentives.

Here are some popular pop-up tools:

OptinMonster

OptinMonster is a powerful lead generation and conversion optimization toolkit that has empowered over 1 million marketers to generate billions of leads monthly.

Key Features

• Customizable Campaigns: Access over 700 pre-designed templates and create stunning offers using an intuitive drag-and-drop builder.
• Multiple Form Types: Choose from lightbox popups, floating bars, slide-ins, and interactive coupon wheels.
• Smart Targeting Options: Use advanced rules such as geolocation, device targeting, and referrer detection to display personalized campaigns.
• Exit-Intent Technology: Engage visitors before they leave your site, reducing cart abandonment and boosting conversions.
• Comprehensive Analytics: Track performance metrics, conduct A/B tests, and gain actionable insights.
• Seamless Integrations: Connect with leading email service providers, CRMs, and eCommerce platforms like Shopify and WooCommerce.

Pricing

OptinMonster offers the following pricing plans:

1. Basic Plan: $7/month (billed annually) – Ideal for beginners, with essential features like unlimited campaigns and basic analytics for up to 2,500 pageviews.
2. Plus Plan: $17/month (billed annually) – Perfect for growing businesses, adding A/B testing and advanced targeting for up to 10,000 pageviews.
3. Pro Plan: $25/month (billed annually) – Designed for eCommerce, featuring exit-intent technology and countdown timers for up to 25,000 pageviews.
4. Growth Plan: $37/month (billed annually) – A comprehensive solution for larger operations, supporting advanced targeting and up to 100,000 pageviews.

Each plan includes unlimited subscribers, robust support, and access to OptinMonster University – a resource-packed training program valued at $1,997.

More info: OptinMonster

Thrive Leads

Thrive Leads is a feature-packed WordPress plugin with an intuitive design and advanced functionality that consolidates multiple lead-generation tools into one comprehensive solution. The tool offers a variety of opt-in forms and advanced features like full-screen overlays and yes/no forms. Additionally, it integrates seamlessly with email marketing platforms like Mailchimp, AWeber, and ActiveCampaign.

Key Features

• Drag-and-Drop Editor: Create stunning opt-in forms effortlessly with the visual editor. Build popups, sticky ribbons, in-line forms, scroll mats, and more without coding knowledge.
• Advanced Targeting: Display forms based on visitor behavior, user location, referral source, or device type.
• A/B Testing: Test multiple form variations to optimize performance and increase conversion rates using built-in split testing capabilities.
• Analytics Dashboard: Monitor form performance, conversion rates, and traffic sources with a detailed analytics dashboard.
• SmartLinks and SmartExit: Tailor offers to existing subscribers and strategically target users who are about to leave your site to improve retention and engagement.
• Responsive Design: Forms work on all devices with mobile-optimized templates and customization options for desktop, tablet, and smartphone views.
• Unlimited Lead Collection: create and manage as many forms and subscribers as you need without restrictions.

Pricing

Thrive Leads is available as a standalone plugin or as part of the Thrive Suite, which includes additional tools like Thrive Architect and Thrive Quiz Builder for a complete online marketing solution:

1. Standalone Thrive Leads:
   • $199/year (on sale for $69/year) – Ideal for those who need a dedicated lead generation tool for one website.
2. Thrive Suite:
   • $599/year (on sale for $209/year) – Offers full access to Thrive Leads and other integrated plugins, plus licenses for up to 5 sites, unlimited updates, and 24-hour weekday support.

Both plans come with a 30-day money-back guarantee, allowing you to explore the platform risk-free.

More info: Thrive Leads

Hustle

Hustle is a free WordPress plugin with customizable popups, slide-ins, social sharing, and advanced scheduling features.

Key Features

• Customizable Campaigns: Design stunning popups, slide-ins, widgets, and embeds with a built-in editor that offers full control over colors, animations, layouts, borders, spacing, and custom CSS.
• Targeted Display Options: Use advanced audience targeting based on visitor behavior, location, device type, or specific pages to deliver campaigns to the right audience.
• Behavior Triggers: Optimize timing with triggers like time spent on a page, scroll percentage, and exit intent.
• Pre-Designed Templates: Choose from ready-made templates for newsletters, promotions, discounts, seasonal sales, and more.
• Performance Analytics: Monitor conversion rates, visibility statistics, and submission data with visual charts and actionable insights directly from your WordPress dashboard.
• AdBlock Bypass: Ensure your campaigns reach their audience, even those using AdBlockers.
• ReCAPTCHA Integration: Protect your mailing lists from spam with built-in ReCAPTCHA support.
• Email Services Integration: Hustle integrates seamlessly with popular email marketing services like Mailchimp, AWeber, Constant Contact, and more.
• Social Media Integration: Hustle’s social sharing tools let you add share buttons for platforms like Facebook, X (Twitter), and Instagram and customize their appearance to match your website’s branding.
• Advanced Campaign Scheduling: Set start and end dates, deploy campaigns on specific days and times to align with marketing goals, and send automated or manual email follow-up messages to users who interact with your content.
• Hassle-free Embedding: Hustle is compatible with the Classic and Block Editor.

Free vs. Pro Options

Hustle offers a free version that includes 3 popups, slide-ins, social share bars, embeds, and access to the design editor for basic customization.

For advanced users, Hustle Pro provides unlimited popups, slide-ins, and embeds, full access to WPMU DEV’s marketing and performance plugins, and monthly feature updates and priority support.

💡If you’re managing pop-ups for multiple clients, we recommend using Hustle Pro. This tool is part of the full suite offered by WPMU DEV’s All-In-One WordPress Management Platform. The PRO version unlocks unlimited access to all popups, slide-ins, social share bars, and embeds alongside WPMU DEV’s full marketing and performance plugin suite.

More info: Hustle

Lead Generation & Sales Prospecting Tools – FAQ

Here are some frequently asked questions about using lead generation and sales prospecting tools to sell maintenance services:

What are lead generation tools, and why do I need them?

Lead generation tools help you attract potential clients by capturing their information through website forms, landing pages, or pop-ups. These tools can bring in leads for website maintenance by offering free resources like a “Website Health Checklist.”

💡Tip: Integrate tools like HubSpot or Mailchimp to automate lead capture and follow-up.

How are sales prospecting tools different, and why are they important?

While lead generation tools capture potential clients, sales prospecting tools help you qualify and prioritize leads, ensuring you focus on businesses most likely to purchase maintenance services.

💡Tip: Use prospecting tools like LinkedIn Sales Navigator to target decision-makers in companies with outdated or high-traffic websites.

Which lead generation tools work best for promoting website maintenance services?

Consider using tools for creating pop-ups or landing pages that offer free audits or reports to attract website owners concerned about maintenance issues like security or uptime.

💡Tip: Offer something of value, like a free “Website Backup and Security Audit,” to generate high-quality leads.

How can I use sales prospecting tools to find businesses that need website maintenance?

Answer: Prospecting tools can identify businesses with growing web traffic, outdated technology, or high site downtime—ideal candidates for maintenance services.

💡Pro Tip: Filter prospects by criteria like CMS type or website age to find businesses with urgent needs.

What’s the best way to qualify leads captured through lead generation tools?

Use tools to segment and qualify leads based on their business size, website activity, and specific pain points. For example, prioritize leads downloading a “Site Performance Optimization Guide.”

💡Tip: Set up automated email sequences to further qualify leads by offering insights into website maintenance benefits.

How can I showcase the value of website maintenance during outreach?

Use data from prospecting tools to demonstrate how downtime, slow performance, or security vulnerabilities can impact a prospect’s revenue. Pair this with case studies showing your success in resolving similar issues.

💡Tip: Personalize your outreach with stats from their website, like load times or outdated plugins, to grab attention.

What CRM tools should I integrate with my lead generation and prospecting tools?

Popular options like Salesforce, HubSpot CRM, or Pipedrive seamlessly connect lead generation and prospecting data, ensuring your pipeline stays organized and actionable.

💡Tip: Automate follow-ups by setting triggers when a lead performs a specific action, like visiting your pricing page.

Can lead generation tools help me upsell maintenance services to existing clients?

Yes! Email tools like Mailchimp or Aweber can create email campaigns targeting existing clients with offers like enhanced security plans, performance monitoring, or SEO updates.

💡Tip: Use analytics from lead generation tools to identify clients whose websites show growth, making them prime candidates for premium services.

How do I track the ROI of my lead generation and sales prospecting efforts?

Use tools like Google Analytics and integrated CRM reports to track lead sources, conversion rates, and deal sizes. Set KPIs like “leads captured from site audit offers” or “clients closed through LinkedIn outreach.”

💡Tip: Regularly evaluate which campaigns bring high-value clients to refine your strategy.

What should I look for in a sales prospecting tool as a web developer?

Look for features like advanced search filters (e.g., CMS type, web traffic), integration with your CRM, and automation for outreach and follow-ups.

💡Tip: Prioritize tools with AI capabilities to suggest prospects based on your ideal client profile.

How can I nurture leads who aren’t ready to commit to maintenance services?

Use email automation tools to send regular educational content, such as tips on website performance or security. Keep your services top-of-mind without being pushy.

💡Tip: Include success stories or metrics in your emails to demonstrate the tangible benefits of website maintenance.

How can LinkedIn be used for lead generation and prospecting?

LinkedIn Sales Navigator helps you find company decision-makers and engage with them through personalized messages. To start a conversation, share insights about their website or industry trends.

💡Tip: Use LinkedIn posts to showcase your expertise, such as sharing tips on preventing website downtime, to attract inbound leads.

What’s a quick way to get started with lead generation for maintenance services?

Download our Free Report at the top of this page to generate leads using free tools. Use pop-up or landing page tools to offer a free website audit or lead magnet and promote it on social media and via email.

💡Tip: Follow up immediately with a personalized email offering tailored solutions based on their audit results.

How do I handle leads from industries I’m unfamiliar with?

Use prospecting tools to research their business, website traffic, and competitors. Customize your pitch by focusing on universal pain points like uptime, security, or mobile responsiveness.

💡Tip: Highlight how maintenance services align with their specific business goals, like boosting e-commerce sales or improving online visibility.

How can I use intent data for better sales prospecting?

Use tools that analyze online behavior to show businesses actively researching topics like “website maintenance” or “SEO optimization.” These leads are more likely to convert.

💡Tip: Reach out with targeted messaging, referencing the topics they’re exploring, and tie them to your services.

How much should I spend on lead generation and prospecting tools?

Start with affordable options like free trials or low-cost plans (e.g., Apollo). As your business grows, consider investing in premium tools that scale with your needs.

💡Tip: Monitor results closely to ensure the tools justify their cost by consistently delivering qualified leads.

What’s the most common mistake web developers make when using these tools?

Focusing too much on quantity over quality. It’s better to have a smaller list of well-qualified leads than a massive, unengaged audience.

💡Tip: Use filters and data enrichment to narrow your ideal prospects and focus on personalized outreach.

Tips for Maximizing Lead Generation Tools

Tools are only as good as your strategy. Here are some final tips for maximizing your lead generation strategy effectiveness:

• Segment your prospects: Target specific industries (e.g., local small businesses or SaaS startups).
• Customize your outreach: No one likes a canned email. Personalization is 🔑.
• Follow up (but don’t annoy): Statistically, most deals close after 5-7 touchpoints.

You don’t need to spend endless hours cold-calling or emailing random businesses. Use these lead-generation tools to scale your client list and generate a steady stream of quality prospects for your web maintenance expertise. ✨📈