ABOUT

Our mission is to empower web developers and digital agencies with proven tools and resources to drive their business growth.

We provide time-tested scripts for building strong client relationships and handling objections, content strategies to upsell WordPress maintenance services, and practical, time-saving checklists and templates to improve processes.

With a focus on measurable outcomes and efficiency, we help our clients streamline their services, grow their maintenance business, and maximize their recurring revenue.

Through our solutions, we aim to deliver lasting value and foster long-term success for every agency we work with.

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I love systems!

Especially when they’re fully automated.

I love the efficiency of processes that save time getting tasks done faster!

I also love having everything documented … how it frees up the mind and allows us to focus on more important things, like growing our business!

We are creative beings. Systems, leverage, and automation create more time to spend time creating.

They can also make life so much easier and more fun, wouldn’t you agree?

Scripts and Checklists

Around 2000, I started developing a Business Coaching franchise with a small team of partners and investors.

We aimed to create a fully documented “step-by-step” training system for business coaches with detailed manuals covering every aspect of starting and running any business, following principles like The E-Myth.

I’m not gonna lie … it was an extremely ambitious undertaking. I spent over a year working 16-hour days building the system and obsessing over ensuring every step was documented in detail. I built scripts and checklists for every aspect of the franchise.

In 2001, a venture capital firm approached us. I showed them the manuals and explained how they could help turn anyone into a professional business coach. They were very impressed with the whole thing and offered us significant money for a controlling interest.

Unfortunately, the deal didn’t happen. However, I learned from this experience how valuable documented systems can be for any business.

A few years later, I proved the value of these documented systems when I helped transform my brother from a hands-on electrician trapped into needing to be available 24/7 to answer emergency calls to building a services business that ended up running almost a dozen vans and employing a full-time team of over 20 staff.

Part of the transformation involved creating scripts and checklists for providing local real estate agencies with yearly maintenance services.

This not only freed up my brother and his wife and allowed them to start having a life and take holidays several times a year, but they eventually were able to scale and take things to a whole new level of success.

After helping my brother and sister-in-law with their business, I created a video course showing businesses how to build an effective Sales Scripts Tool using MS PowerPoint slides to generate sales appointments and answer inbound calls.

This is the same tool I built to help my brother’s business, and it was very effective. We trained one of their staff members to use it and make calls to real estate agents, and she booked 7 appointments out of every 11 calls made.

I recently received this text from one of my course students…

“Hi Martin, I’m surprised to find you on Facebook. My name is [****] and I’ve recently purchased your course on Udemy. The one about the sales script software using PowerPoint. The concept is genious and so overlooked … I’m very excited to possibly have found a solution to my issue.”

I Want To Help You Grow And Scale Your Business

As I have shared in the story above, documented systems with effective scripts and checklists work.

Documented systems with effective scripts and checklists are valuable assets to any business. Here’s why:

1. Improved Productivity: Checklists help teams complete repetitive tasks efficiently with fewer mistakes, reducing time spent on avoidable errors.
2. Consistency and Quality Control: Standardized processes ensure that tasks are executed in the same way every time, leading to consistent service or product quality.
3. Enhanced Training: Scripts and checklists simplify the onboarding process by providing clear steps and reducing the time required to train new employees.
4. Accountability: Documented systems create accountability by assigning responsibilities and tracking completion, ensuring everyone knows their tasks.
5. Faster Decision Making: Clear documentation and structured information help teams make quick, informed decisions, especially under pressure.
6. Risk Reduction: Scripts and checklists ensure that important steps are not overlooked, minimizing risks and preventing critical errors.
7. Better Communication: Scripts streamline communication by providing clear messaging guidelines, especially for client-facing roles, ensuring clarity and professionalism.
8. Time Savings: Organized systems eliminate the need to “reinvent the wheel” for recurring tasks, allowing teams to focus on more strategic activities.
9. Compliance and Auditing: Documented systems provide an auditable trail, helping businesses maintain compliance with regulations and conduct internal reviews efficiently.
10. Boosted Employee Morale: Clear guidelines reduce stress by outlining expectations and processes, resulting in happier, more focused employees.

The above reasons were generated by ChatGPT, but here’s the real reason why I believe you need to build your business using sales systems that run on scripts and checklists:

After following the script or checklist, you can assess the effectiveness of the results, then improve the script or checklist and get even better results!

This is what will help you grow and scale your business.

I Want To Save Your Business Valuable Time Andb Thousands Of Dollars!

As I shared earlier, building effective scripts and checklists to help you grow your business takes time and effort.

I’ve worked with WordPress since 2006 (almost from the beginning of the platform), and during this time, I not only built and maintained WordPress sites for businesses of all sizes (including a marquee-hire business and an aviation fuel company), but I have also written many WordPress eBooks and guides, ran training workshops and educational seminars for local government-sponsored initiatives, and built and currently run several WordPress training sites.

After 18+ years of hands-on experience, I know WordPress and how to build effective sales systems.

So, I’ve taken both of these and created a fully documented sales strategy that will help you sell more WordPress website maintenance services, save you years of work and tens of thousands of dollars, and allow you to scale your business – all on auto-pilot!

I’ve even made the documents fully editable so you can easily customize them, brand them as your own, and incorporate them into your business as part of your documentation.

This will increase the value of your services and business should you ever decide to sell it.

And I’ve made this all available for a ridiculous price, with a 90-day money-back guarantee on top … you’re welcome! 🙂

So, enough about me!

Now, it’s up to you. Go here to see all that’s included in the Website Maintenance Sales Strategy Package, and feel free to contact me if you have any questions. (PSST: I shouldn’t tell you this, but I’ve added a generous discount code to the chatbot below that you might want to check out!)

I hope to see you on the inside,

Martin

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