Sell recurring website maintenance without being salesy or pushy

The Complete Website Maintenance Manual (CWMM) is your new secret sales weapon, demonstrating to clients why regular site maintenance is crucial and positioning you as the expert who can handle it all.

WordPress Maintenance Services Sales Strategy

“90-day, 100% money-back guarantee” included! *

* Put our sales strategy to use for 90 days … if your clients don’t sign up for your maintenance services during this time, we’ll refund your money in full … no questions asked!

The Complete Website Maintenance Manual

The secret to selling website maintenance?

STOP trying to “sell” website maintenance!

Instead, doesn’t it make more sense to let your clients discover the importance of regular maintenance on their own, and *then* naturally choose you to handle it?

Good news: That’s exactly what The Complete Website Maintenance Manual is designed to do!

Not only is it a complete bumper guide to website maintenance that ANY web developer or web pro would find incredibly valuable…

But it’s also 100% white-label, fully customizable, and your secret weapon for convincing clients of the importance of web care plans and why you should manage them.

Because once they see how much is actually involved with proper website maintenance, you’ll seem like the natural choice to handle it for them.

…Make sense? See it in action below!👇

(Hit play or use the slide buttons above to flip through the pages. Note: This is only an excerpt of the 170+ page manual!)

It’s not just a manual… It’s a complete sales strategy!

The Complete Website Maintenance Manual isn’t “just” an ebook, it’s a fully automated, plug-and-play “hands-free” sales strategy that works 24/7 to sell your maintenance services.

Here’s how it works:

Use the ready-made sales scripts and objections guide included with your manual when pitching site maintenance to show clients the value of your services.

Client doesn’t want you to handle site maintenance? No problem! Simply give them a personalised copy of The CWMM and add them to your email list.

Use our done-for-you email training series to establish your expertise, give value, and educate your clients on site maintenance, without being salesy. 

Regularly follow up with your clients to check on their new websites and offer help managing and maintaining them.

When they need help, direct them to The CWMM for quick support, or suggest your services for an easier, better, and faster solution!

Why do you need a site maintenance sales strategy?

Build trust and loyalty

Providing your clients with a comprehensive and helpful manual builds credibility and increases the likelihood they’ll choose you when the time is right.

Showcase your value

The manual is not only helpful and valuable, but it also gives potential clients a preview of what they can expect when they use your web care services.

Put client sales on autopilot

Everything from the manual to the email templates and sales scripts is designed to convert organically and automate your site maintenance sales.

What’s included:


The Complete Website 
Maintenance Manual

Your secret weapon for selling more website care packages. This 170+ page guide breaks down the essential tasks and processes for maintaining a WordPress website, clearly demonstrating why your clients need your knowledge and expertise.

It provides practical, actionable information that transforms hesitant clients into long-term partners who understand the value of professional website maintenance services.

  • Brand with your company logo, name, and URL

  • Customize by adding links to your service pages, affiliate offers, and special promotions

  • Save as a PDF and email to every client who hasn’t signed up for your care plan

  • Enjoy unlimited distribution with a license that ensures you get a great ROI

  • Includes links to 70+ always updated, step-by-step tutorials and 30 “over-the-shoulder” videos

Did your client just say “no” to your maintenance plan? No problem, give them a personalized, branded copy of The CWMM. In no time, they’ll be begging to sign up for a web care plan!

Here’s what the manual shows clients need to learn to perform their own site maintenance:

✨Why Website Maintenance Matters

Help new website owners grasp the importance of regular maintenance, including updating WordPress core, plugins, and themes and protecting against security risks and data loss. Once they see the risks of neglect, they’ll understand why trusting a professional is essential for peace of mind.

✨Essential Maintenance Services

Educate your clients on essential tasks like database optimization, spam removal, and fixing broken links while highlighting the benefits of regular updates for site performance. If they can’t manage these services on their own, they’ll turn to you for expert support.

In-House vs. Outsourced Maintenance

Help clients weigh DIY maintenance against professional services, showing how outsourcing saves time, reduces risks, and ensures their site stays in top shape. Once they see the clear advantages, they’ll be more inclined to trust you with their site’s ongoing care.

✨The Maintenance Process

Guide your clients through the maintenance process with easy-to-follow flow charts and checklists, covering data backups, site updates, security checks, and uptime monitoring. By simplifying these complex tasks, you’ll position yourself as the go-to expert when they need reliable support.

✨Getting Organized

Show clients the effort needed to organize website information and assign tasks effectively, ensuring nothing is overlooked. This clarity will highlight the value of having a professional manage these critical details.

✨Offsite Backup Solutions

Explain the value of secure offsite and cloud backups to your clients, covering the essential setup and automation processes. This will underline why investing in a professional service is crucial for safeguarding their data.

✨Data Transfer & File Management

Detail the tools and methods for efficient data transfer and file management, including file permissions and secure transfers. This will emphasize the complexities and reinforce the need for professional expertise.

✨Cleaning Up Unnecessary Data

Explain why decluttering a site is crucial for performance and security, and provide detailed steps for removing unnecessary data. This will make it clear that handling this effectively requires expert support.

✨Database & File Backups

Emphasize the importance of regular database and file backups to safeguard crucial website information and make it clear that professional management ensures these backups are handled reliably and effectively.

✨WordPress Updates

Highlight the necessity of keeping WordPress core, plugins, and themes up to date to avoid security vulnerabilities and performance problems. Stress that consistent updates are essential for optimal site security and functionality.

✨Restoration & Reinstallation

Provide your clients crystal-clear steps for restoring and reinstalling their website, including testing backups and executing the reinstallation process. Ensure they understand the importance of these steps for site recovery and continuity.

✨Maintenance Task Automation

Demonstrate the benefits of expert site maintenance by showing how automation can streamline tasks and where manual expertise remains essential. This helps clients understand why they need professional services for the best results.

✨Troubleshooting Errors

Show clients how to effectively troubleshoot common WordPress errors to minimize downtime. This highlights the importance of expert and knowledgeable support in managing these issues efficiently.

✨Complete Maintenance Routine

Provide clients with a detailed checklist for daily, weekly, monthly, and yearly maintenance tasks to keep their site optimized and secure. With so many tasks to handle, they’ll see that relying on an expert ensures nothing is overlooked and their site remains in top shape.

✨Advanced Optimization & Security

Highlight the importance of advanced optimization techniques and robust security practices for ongoing performance monitoring and vulnerability assessments. Show clients that, with so much complexity involved, outsourcing to you is the best way to ensure their site remains at peak performance and secure from threats.

Why Website Maintenance Matters

Help new website owners grasp the importance of regular maintenance, including updating WordPress core, plugins, and themes, and protecting against security risks and data loss. Once they see the risks of neglect, they’ll understand why trusting a professional is essential for peace of mind.

Essential Maintenance Services

Educate your clients on essential tasks like database optimization, spam removal, and fixing broken links, while highlighting the benefits of regular updates for site performance. If they can’t manage these services on their own, they’ll turn to you for expert support.

In-House vs. Outsourced Maintenance

Help clients weigh DIY maintenance against professional services, showing how outsourcing saves time, reduces risks, and ensures their site stays in top shape. Once they see the clear advantages, they’ll be more inclined to trust you with their site’s ongoing care.

The Maintenance Process

Guide your clients through the maintenance process with easy-to-follow flow charts and checklists, covering data backups, site updates, security checks, and uptime monitoring. By simplifying these complex tasks, you’ll position yourself as the go-to expert when they need reliable support.

Getting Organized

Show clients the effort needed to organize website information and assign tasks effectively, ensuring nothing is overlooked. This clarity will highlight the value of having a professional manage these critical details.

Offsite Backup Solutions

Explain to your clients the value of secure offsite and cloud backups, covering the essential setup and automation processes. This will underline why investing in a professional service is crucial for safeguarding their data.

Data Transfer & File Management

Detail the tools and methods for efficient data transfer and file management, including file permissions and secure transfers. This will emphasize the complexities and reinforce the need for professional expertise.

Cleaning Up Unnecessary Data

Explain why decluttering a site is crucial for performance and security, and provide detailed steps for removing unnecessary data. This will make it clear that handling this effectively requires expert support.

Database & File Backups

Emphasize the importance of regular database and file backups to safeguard crucial website information, and make it clear that professional management ensures these backups are handled reliably and effectively.

WordPress Updates

Highlight the necessity of keeping WordPress core, plugins, and themes up to date to avoid security vulnerabilities and performance problems. Stress that consistent updates are essential for optimal site security and functionality.

Restoration & Reinstallation

Provide your clients with crystal-clear steps for restoring and reinstalling their website, including how to test backups and execute the reinstallation process. Ensure they understand the importance of these steps for site recovery and continuity.

Maintenance Task Automation

Demonstrate the benefits of expert site maintenance by showing how automation can streamline tasks and where manual expertise remains essential. This helps clients understand why they need professional services for the best results.

Troubleshooting Errors

Show clients how to effectively troubleshoot common WordPress errors to minimize downtime. This highlights the importance of expert and knowledgeable support in managing these issues efficiently.

Complete Maintenance Routine

Provide clients with a detailed checklist for daily, weekly, monthly, and yearly maintenance tasks to keep their site optimized and secure. With so many tasks to handle, they’ll see that relying on an expert ensures nothing is overlooked and their site remains in top shape.

Advanced Optimization & Security

Highlight the importance of advanced optimization techniques and robust security practices for ongoing performance monitoring and vulnerability assessments. Show clients that, with so much complexity involved, outsourcing to you is the best way to ensure their site remains at peak performance and secure from threats.

…Once your clients understand what’s really involved in proper WordPress site management, having an expert like you handle it will be the natural and obvious choice! That’s the true power of The CWMM.

Fully brand and customize your manual in less than a minute!

The manual, along with the included email templates, objections guide, and sales scripts, is 100% white-label and fully customizable.

You can easily create a master copy of the manual by adding your logo, URL, and agency name in seconds!

Then, personalize your branded manual with your client’s name with a couple of clicks, save it as a PDF, and distribute … It’s that easy!

But that’s not all you get!

Along with The Complete Website Maintenance Manual, you also get a complete and comprehensive website maintenance sales strategy for FREE.

Our WordPress Maintenance Services Sales Toolkit includes:

Maintenance Objection Crusher

Fully editable and brandable for your internal sales arsenal. Use it to crush objections and close more deals!

Maintenance Objections Guide

Automated Email Sequence

Boost conversions, reclaim clients, and build loyalty with our ready-to-use email templates.

WordPress Maintenance Client Training Emails

Conversion-Ready Scripts

Hundreds of ready-made scripts covering every aspect of running a website maintenance services business.

Website Maintenance Services Guide - Sell More Web Care Plans

Marketing Copy Swipes

Organically convert prospects into clients by showing the value of site maintenance and your services.

Marketing Copy Swipes

Lead Magnets

Editable lead magnet reports and lead nurturing emails to build a subscriber list.

Web Maintenance Services - Lead Magnets

Maintenance Checklists

A ready-made customizable library of documented standards and procedures.

Web Maintenance Checklists

Client Templates

Save time creating client documentation with “fill-in-the-blanks” templates.

Client Templates

Ongoing Updates

Access the latest version of all existing content & newly added resources.

WordPress Maintenance Services Sales Toolkit

We’ve got you fully covered!

The Website Maintenance Services Scripts Guide included with this package is another substantial tool that will streamline your sales process and transform how you sell and manage website maintenance services.

With 190+ pages of actionable content, this guide offers hundreds of proven scripts and email templates covering everything from prospecting and appointment setting to client retention and building lasting relationships to ensure ongoing MRR.

Used with the Maintenance Services Objections Guide, these scripts and templates will help you close more deals, improve client communication, and increase your recurring revenue.

Check out the Website Maintenance Services Scripts Guide’s table of contents below… 👇

(Hit play or use the slide buttons above to flip through the pages. Note: This is only an excerpt of the complete scripts guide!)

Plus, these exclusive and free “action-taker” bonuses…

20+ Website Maintenance Videos
(Non-Branded)

*Updates included*

Take our ready-made website maintenance videos, upload them to your site, and link them directly to your autoresponder for seamless client training.

Membership-Style Content For A One-Time Purchase

*Non-Expiring Membership*

We have so much content to give you, we’d have to create a monthly membership site to fit it all in! You get 6 months worth of content for a one-time low cost!

Client Training Resources – WordPress CMS Tutorials

*Available after 90 days*

Create your own WordPress client training program with access to over 140+ expertly-written (and regularly updated) downloadable WordPress step-by-step “how-to” tutorials in PDF format.

Value= $37/yr (Free for BMS Customers)

Client Training Resources – Digital Business Video Courses

*Available after 90 days*

Give clients yearly membership access to 60+ WordPress and digital business video courses. Help them master using their website and grow their business online.

Value= $27/yr per user (Free for BMS Customers – Unlimited Users)

…You’re also covered by our no risk “90-day success”, 100% money-back satisfaction guarantee!

If you’re not 100% satisfied with The Complete Website Maintenance Manual or any of the supporting content and bonuses, just let us know within 90 days, and we’ll give you a full refund – no questions asked.

If our guide and strategy don’t help you sell more site maintenance packages, we haven’t done our job right. It’s that simple.

Our money-back guarantee graphic

Start selling more website maintenance plans and growing your recurring revenue today!

So much more than just a comprehensive and value-packed ebook – The Complete Website Maintenance Manual + our automated sales strategy works 24/7 to sell your maintenance services, boost your recurring income, and grow your business!

WordPress Maintenance Services Sales Toolkit
WordPress Maintenance Services Sales Strategy

“90-day, 100% money-back guarantee” included! *

* Put our sales strategy to use for 90 days … if you’re not happy with our tools, we’ll refund your money in full … no questions asked!